We know the important role that culture plays in the criticai thinking processes of society and in the preservation of the collective's cultural identity.But not everyone knows that the cultural sector contributes significantly to the economy.
ln 2019, the Cultural and Creative Industries (CCis), which include advertising, architecture, the audio-visual sector, books, music, newspapers and magazines, radio, performing arts and visual arts, contributed to the EU-28 economy with a turnover of
€643billion and a total value added of €253 billion, representing 4.4% of the EU's GDP in terms of total turnover, employing more than 7.6 million people in the EU- 28 (GESAC / EY - Rebuilding Europe - The cultural and creative economy before and after COVID- 19, 2021). The economic contribution of CCis is greater than that of telecommunications, high technology, pharmaceuticals or the automotive industry.
The cultural sector in Portugal contributes more than 3.6% to the national GDP and has enormous potential in terms of growth, however public investment in the country is not enough to leverage the sector and its enormous potential in economic terms. The cultural sector cannot be dependent solely on public investment. lt must create tools and solutions that attract investment from companies and patrons with clear and well-defined benefits.
lt is in this context that MNAC and State of the Art invited distinguished personalities from the businessworld to talk to us about the importance of culture in Portugal and the advantages that cultural projects can bring to companies. Not only in economic and fiscal terms, but also in terms of image, positioning, communication, awareness and social responsibility, among others.
The objective is to share the experience and vision of companies on the desirable and beneficial harmony between Culture and Economy, through concrete cultural projects carried out.
Companies, creatives and cultural agents must work together, more closely than before. Together, we must turn knowledge about the social importance and economic potential of culture into something so relevant that no one else can ignore it.
ln 2019, the Cultural and Creative Industries (CCis), which include advertising, architecture, the audio-visual sector, books, music, newspapers and magazines, radio, performing arts and visual arts, contributed to the EU-28 economy with a turnover of
€643billion and a total value added of €253 billion, representing 4.4% of the EU's GDP in terms of total turnover, employing more than 7.6 million people in the EU- 28 (GESAC / EY - Rebuilding Europe - The cultural and creative economy before and after COVID- 19, 2021). The economic contribution of CCis is greater than that of telecommunications, high technology, pharmaceuticals or the automotive industry.
The cultural sector in Portugal contributes more than 3.6% to the national GDP and has enormous potential in terms of growth, however public investment in the country is not enough to leverage the sector and its enormous potential in economic terms. The cultural sector cannot be dependent solely on public investment. lt must create tools and solutions that attract investment from companies and patrons with clear and well-defined benefits.
lt is in this context that MNAC and State of the Art invited distinguished personalities from the businessworld to talk to us about the importance of culture in Portugal and the advantages that cultural projects can bring to companies. Not only in economic and fiscal terms, but also in terms of image, positioning, communication, awareness and social responsibility, among others.
The objective is to share the experience and vision of companies on the desirable and beneficial harmony between Culture and Economy, through concrete cultural projects carried out.
Companies, creatives and cultural agents must work together, more closely than before. Together, we must turn knowledge about the social importance and economic potential of culture into something so relevant that no one else can ignore it.
Astrid Sauer, CEO & Founder da State of the Art
Speakers:
ÁLVARO BELEZA
Coordinating President of SEDES
Álvaro Beleza holds a medical degree from the Faculty of Medicine of the University of Porto (1987) and specialized in Immuno-Hemotherapy at the University Hospital of Coimbra (1996). Director of the Blood Bank department at Évora Hospital from 1996 to 2008, he was a postgraduate teacher in international quality systems at the Moderna University (2002 to 2005), Director of the Immuno-Hemotherapy service of the University Hospital of Santa Maria / Lisbon, CHLN, Clinical Professor at the Faculty of Medicine of the University of Lisbon HSM and Head of the discipline of Transfusion Medicine, since 2012. In addition to numerous positions in the health sector, including the present one as Director of the Blood Bank department of the University Hospital of Santa Maria / Lisbon, CHLN, he has also assumed, since 1987, civic, associative and political activities. He was National Secretary of the Socialist Party, responsible for Health (from 2011 to 2014). He has been on the National Political Commission of the Socialist Party since 2011 and, since 2020, he has been Coordinating President of SEDES.
ANTÓNIO MONTEIRO
Chairman of the Board of Directors of the Millennium bcp Foundation
Chairman of the Board of Directors of the Millennium bcp Foundation
António Monteiro was born in Angola in 1944. He holds a degree in Law from the University of Lisbon. A Career Diplomat (1968 – 2009), he was Ambassador of Portugal in Angola, the United Nations and in Paris. Minister of Foreign Affairs in the XVI Constitutional Government (2004-2005), High Representative of the UN for the elections in Côte d’Ivoite” (2005-2006) and Member of the Panel of the Secretary General for the Referenda in Sudan (2010-2011), he was Chairman of Millennium bcp Bank between 2012 and 2018.
At present, he is President of the Millennium bcp Foundation.
LUÍS LEÓN
Co-Founder ILYALuís León graduated in Law from the Faculty of Law of the University of Lisbon (1998). He worked as a Tax Consultant at a BIG4, having been Partner and Head of the Personal Income Tax Team at Deloitte between July 2014 and September 2021. He has been advising clients on personal income tax and social security issues for over 23 years.
His areas of expertise include amongst others: (i) non-habitual residents, (ii) special regime for former residents, (iii) compensation & benefits, (iv) pension funds (v) family estates, (vi) expatriate policy, and (vii) national and international tax advisory.
Frequent speaker at conferences, seminars and the Portuguese media (written press, radio and TV) on changes in the personal income tax law and the Annual Portuguese State Budget.
His areas of expertise include amongst others: (i) non-habitual residents, (ii) special regime for former residents, (iii) compensation & benefits, (iv) pension funds (v) family estates, (vi) expatriate policy, and (vii) national and international tax advisory.
Frequent speaker at conferences, seminars and the Portuguese media (written press, radio and TV) on changes in the personal income tax law and the Annual Portuguese State Budget.
JOÃO CORTEZ DE LOBÃO
Co-president of the Gaudium
Magnum Foundation - Maria and João Cortez de Lobão
Economist and father of 8 children, he was a journalist for 10 years. He then worked in the financial sector in New York and Lisbon, later launching an innovative agricultural project in the olive oil sector, Herdade de Maria da Guarda, which became one of the main national producers totally dedicated to exports. Recently, with his wife, he launched the Gaudium Magnum Foundation focused on 4 pillars: Culture, Education, Charity and Research, with the mission of promoting Portugal, its people and Christian roots.
STEVEN BRAEKEVELDT
CEO of Ageas Continental Europe and CEO of Ageas Portugal Group
CEO of Ageas Continental Europe and CEO of Ageas Portugal Group
Steven Braekeveldt (18-10-1960) holds different degrees in Law and a Master’s in Economics as well as in Finance. He has had a long international career in the financial services sector, both in banking and insurance. He held various management positions within ING, among others as CEO of BBL Hong Kong and CEO and Merchant Banking at BBL/ING Singapore. In 2001 he became Executive Committee member of ING Commercial America, one of the largest insurance companies of Latin America. In 2006 he joined Fortis Insurance International and became responsible for Europe (9 countries).
Steven Braekeveldt is currently CEO of Continental Europe Ageas and CEO of Ageas Portugal Group which includes the commercial brands: Ageas Seguros, Ageas Pensões, Médis, Ocidental and Seguro Directo. In 2019, Steven was distinguished “Inspiring Leader” by OCI and “Communicator CEO of the year” by APCE.
SOFIA TENREIRO
SBC Venture Capital Founder
